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Benetton To Hand Over Reins To Son Alessandro

Luciano Benetton, Co-Founder of Benetton, Steps Down as Chairman

Benetton to Hand Over Reins to Son Alessandro

After 50 Years of Success, the Visionary Entrepreneur Retires

Luciano Benetton, the co-founder of the global clothing brand Benetton, has announced his decision to step down as chairman after more than 50 years at the helm. Benetton, who is known for his visionary leadership and innovative marketing campaigns, will hand over the reins to his son Alessandro, who has been serving as CEO since 2012.


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